SADIA – We came to join

In 2014, Brazil went into a process where millions of people took to 
the streets to protest national policy. Due to this process, we witnessed
a plurality of ideas that combined two extreme political strands. 
Nicknamed “coxinha” (deep-fried dough with chicken filling) and “mortadella,” 
both were antitheses to each other. With this in mind, Sadia, a reference in 
the production of refrigerated foods in Brazil, decided to show all the support
and respect for the different opinions, creating the coxinha filled with mortadella. 
Showing this: that it is by different thoughts that great ideas are born.